Bucerías may be a small town, but it pops with personality and color — from its lively local markets, to art galleries showcasing Huichol art, and seaside restaurants shucking fresh-caught oysters under straw umbrellas. Then of course, there are the beaches — like so many of its Pacific coast neighbors, Bucerías is known for its soft sands, gentle waves, and the opportunity for a postcard-perfect holiday. Bucerías’ charm though is above all else in wandering its cobbled streets, lined with homes in all the hues of a crayon box. Spend hazy sun-soaked days at the beach, and stay until evening to watch the sunset over the ocean, lighting up the sky and water below in electric pinks and oranges. Though Bucerías has certainly popped up on travelers’ radars in recent years, the town has retained its old-world feel and the unique character that sets this town apart from the rest.

For the hottest weather and the fewest crowds, consider visiting between April and June — just be sure to get vacation rentals in Bucerías with air conditioning. Rainy season starts midway through June and lasts until September, so the town tends to be quieter during this time. The winter “high season” is when most people visit the area — and for good reason — between warm, dry weather and it being peak whale watching season, it could be worth dealing with relatively larger crowds this time of year. Be sure to check a local events calendar before you go — Bucerías is a lively town with quirky festivals a-plenty, not least of which is the annual Oyster Festival every April and the month-long May Cultural Festival.

Stroll in and out of local art galleries

Every Thursday from April through November, Bucerías’ art galleries open their doors for the locally-beloved Art Walk. Wander in and out of galleries in the Art District and Golden Zone of town, sipping wine, nibbling on cheese, and admiring both art from the area’s most celebrated gallerists and artists. The whole city seemingly comes out to mingle and support the local cultural scene — if any one event embodies the convivial and creative spirit of Bucerías, it’s this.

Browse Bucerías Flea Market

For a slice of local life and some great souvenir shopping, carve out a few hours to peruse the treasure trove of goods at Bucerías Flea Market. Vendors call out to each other, artisans sell their wares, and tourists eagerly snap up handwoven tapestries, ornate Talavera pottery, Huichol art, handworked silver jewelry, and all manner of fun trinkets.

Catch a wave

Bucerías and its surrounding beaches are known for their gentle surf conditions, making it the perfect destination for beginners and surf veterans alike to catch a wave. Head to nearby Sayulita for some of the best surfing you’ll get anywhere in the world, or take things slower on Bucerías’ own beach, which is popular for boogie boarding and kitesurfing.