Guidelines for writing your listing title

Update your title to showcase your space in search results.
By Airbnb on Jun 17, 2022
3 min read
Updated Oct 23, 2023

Your listing title is one of the first things guests read in search results and an opportunity to call out what makes your space unique. Follow these guidelines for writing an effective title to help your listing stand out in search, create interest in booking your space, and set expectations for guests.

Short titles work best

Guests search Airbnb using all types of devices with screens of different sizes. A title that works well in a web browser may be too long for guests scrolling listings on the mobile app.

Sticking to a limit of 32 characters helps make sure your title gets fully displayed on desktop and mobile devices.

Here are three good examples of short listing titles:

  • Modern loft overlooking downtown

  • Cozy mountain hideaway for chefs

  • Beachfront villa near Año Nuevo

If your title is longer than 32 characters, put the most important info first. Longer titles are automatically shortened in search results, and the remaining part of your title is replaced with an ellipsis. For example, a title like “Country cabin with lake view, firepit, boat ramp” becomes “Country cabin with lake view…” in search results.

Opt for sentence case

Sentence case calls for capitalizing only the first letter of the first word in your title. It can be easier to read and more conversational than title case, where you capitalize most words, or ALL CAPS. 

To give guests a better search experience, avoid using uppercase letters in other words of your title unless it’s a proper name such as a city. You can also make exceptions for abbreviations, such as UK or an airport code like LHR.

Here are three good examples of listing titles in sentence case:

  • Seaside shack at Bondi Beach

  • Romantic Victorian guest room

  • Eco-friendly studio near LAX

Words are clearer than emojis

Emojis and symbols can be confusing or misleading because they mean different things to different people around the world. For example, a thumbs up can be interpreted as a sign of approval, the number one, or an offensive gesture.

To make your listing title more inviting and easier to read, stick with simple and descriptive words about your place. Using special characters (like !, #, or *) is fine, but repeating them for emphasis (like !!! or ***) isn’t. To separate ideas, try commas with spaces or a single slash without spaces.

Here’s an example of what not to do:

  • ****Ski & golf chalet****!!!

Here’s a better way to write this:

  • Ski/golf chalet with private yard

More details outshine repetition

In most cases, it’s not necessary to repeat any info that’s already provided to guests in search results, such as your city or town, or total number of beds. Instead, use your listing title to add unique details that can help attract attention.

For example, if your listing is in Buenos Aires, you could include your neighborhood, like “Recoleta,” in your listing title. If it’s in Florence, Italy, you could specify “near Uffizi” or another landmark close to your place. Or, if you have a dedicated office space, you might highlight “work-friendly” in the title. This helps clarify important details for guests.

You can also omit the word “new” from a new listing title, because this info is already communicated to guests on a badge in search results.

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Information contained in this article may have changed since publication.

Jun 17, 2022
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